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Lara Croft Online
21st Oct 2004, 12:54
October 21, 2004 07:00 AM US Eastern Timezone

IGN Entertainment and Eidos Enter Multi-Title Digital Distribution Agreement; IGN's Direct2Drive Download-Only Retail Site to Offer 10 Eidos Game Titles

BRISBANE, Calif.--(BUSINESS WIRE)--Oct. 21, 2004--IGN Entertainment, a leading Internet media company serving the video game and entertainment enthusiast markets, and Eidos(R) plc (NASDAQ:EIDSY), one of the world's leading publishers and developers of entertainment software, announced today that they have signed a multi-title North American digital rights distribution agreement. Under the agreement, IGN's Direct2Drive digital retail store will offer 10 Eidos games from the popular Deus Ex, Hitman, Thief, Tomb Raider and Commandos franchises, including Thief: Deadly Shadows and Deus Ex: Invisible War.


"The addition of these Eidos titles significantly expands our digital game selection on Direct2Drive and allows us to offer our customers the entire PC library of some of the greatest game franchises of all time," said Jamie Berger, vice president and general manager of IGN Entertainment's consumer products division. "Our audience of 18-to 34-year-old males has considerable familiarity and comfort with digital downloads and now they will be able to conveniently download an even greater selection of quality games directly to their computers."

Direct2Drive builds on the proven operational infrastructure of FilePlanet, IGN Entertainment's download site, and IGN's separate HitPoints program, which provides full digital game downloads as rewards to IGN and GameSpy subscribers.

"We view digital distribution as an obvious next step for selling PC games and feel IGN was the natural choice to be our digital distribution partner," says Paul Baldwin, vice president of marketing communications, Eidos. "IGN has solid experience in digital downloads and has earned the trust of the game consumer. In addition, IGN has a large, built-in audience for our games, as its properties attract millions of game enthusiasts."


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