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View Full Version : squeenix lost 42m pounds in the last half year



ZakKa89
7th Nov 2012, 05:41
http://www.rockpapershotgun.com/2012/11/06/square-fails-to-circle-around-profitable-rectangles/



It’s pretty weird to hear the news that Square Enix made a loss in the last half year. £42m in fact. You don’t have to have consulted for them to recognise they’ve got a bunch of strong titles on their lists. But then when you think about 2012, it’s a year when not too many of them appeared. Human Revolution was last year, Hitman’s still to come, and Tomb Raider disappears ever further into the future. Sleeping Dogs put in a good showing, but wasn’t a massive blockbuster, and a bunch of Final Fantasy re-releases presumably drew in crowds, but seemingly not ones big enough. Although quite how Mensa Academy (Square keep promising me our review copy is on its way, but it never seems to show up!) didn’t keep them afloat I have no idea.


However, even though it hasn’t been a strong year in terms of Western releases, they’re still a publisher that handles many of the big name releases in Japan. And they still forecast sales of £475m. That’s loads! What are they spending it all on?

Square reports that “sales of console games as a whole fell short of the target for the six-month period”, but described sales of Dragon Quest Monsters and Terry No Wonderland 3D as “favourable”. Well, with a name like Terry No Wonderland 3D, how could it not? They also report that PC sold well for them, but development costs meant “stagnating profitability”. Arcades in Japan didn’t do well for them either, and they’re now banking on MMOs to “establish its profit base”, we assume mostly in Japan. You can root through their figures here and here.

If they get can Tomb Raider out in March 2013 as planned, hopefully the next six months will look up for them. And, I don’t know, perhaps spend less on idiotic advertising.

Don't know how bad this is for them, as their overall sales seem good. Squeenix is really one of my favorite publishers. Not just the games, also the 'how'. They pushed for more PC options with Sleeping Dogs for example. :thumb:

Reven
8th Nov 2012, 18:31
If they keep relying on western developed games to keep the afloat while stagnating their own home grown developed games then it is only going to get worse and judging by their lack of desire to continue and expand on some of their other well loved series other then final fantasy they really only have themselves to blame. right now square enix is incumbent to Eidos, Funny how things turned around.

El_Bel
8th Nov 2012, 20:08
Aren't they the ones that released FF10 and FF10-2?

Off with their heads!

http://www.youtube.com/watch?v=H47ow4_Cmk0

Galaxus
17th Dec 2012, 04:41
Square Enix keeps milking Final Fantasy. They have't made many triple A games in Japan lately.

HERESY
17th Dec 2012, 06:00
Remake 7, finish VS XIII and then kill FF.

Shralla
17th Dec 2012, 20:12
Didn't they have a strong performance last year due almost completely to the unexpected success of Human Revolution?